FAQ: How To Build A Media List?

What does a media list involve?

A media list (also sometimes called a press list or media contact list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for having a list of relevant people that you can send your press release or story.

How do I create a media database?

Here are some tips to help create an excellent media list.

  1. Assess your target audience. The first thing you need to decide when creating your media list is who your target audience is and how best to reach them.
  2. Research media outlets.
  3. Find the right contact.
  4. Organise your information.
  5. Update your list.
  6. About the author.

How do I create media contacts?

Here’s a 3 step process to building that perfect media list:

  1. Step 1: Find Your Audience.
  2. Step 2: Research Relevant Journalists.
  3. Step 3: Make Your List of Target Journalists.
  4. Tactic 1: Use Quora.
  5. Tactic 2: Use Compliments.
  6. Tactic 3: Share Relevant Content.

How do I start a PR list?

5 Tips for Building a PR Media List to Get Press for Your Startup

  1. Focus on personal connections first.
  2. Use a tool to build a carefully-curated media database quickly.
  3. Identify social media influencers in your space.
  4. How to write messages that generate responses.
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How do you assemble a media list?

5 steps for building a relevant media list

  1. Identify your target audience.
  2. Identify relevant journalists.
  3. Watch your market and competitors.
  4. Refine your targeting.
  5. Keep your list updated.

What are the different types of media?

Media can be classified into four types:

  • Print Media (Newspapers, Magazines)
  • Broadcast Media (TV, Radio)
  • Outdoor or Out of Home (OOH) Media.
  • Internet.

What is media database?

A media database is a structured directory of journalist and influencer contact information. This allows communications professionals to search and find the right people to reach out to when seeking earned media coverage.

How do I write a press release?

Writing a Press Release in 7 Simple Steps

  1. Find Your Angle. Every good news story has an angle.
  2. Write Your Headline. Your headline should grab the attention of your audience.
  3. Write Your Lede.
  4. Write 2 – 5 Strong Body Paragraphs With Supporting Details.
  5. Include Quotes.
  6. Include Contact Information.
  7. Include Your Boilerplate Copy.

How do I create a media list in meltwater?

How to Create a Media List

  1. Go to Influencers via the left-hand side navigation bar.
  2. Select Search from the top tabs.
  3. Via the ‘I’m looking for’ option, select to look for individual contacts or sources.
  4. Use the search bar to look for journalists by their name or topic they write about.

How do I contact a journalist?

Tips for calling a journalist

  1. Tell the journalist who you are and why you are calling.
  2. Ask if it’s a good time to talk.
  3. Let the journalist know you are familiar with the publication or with stories s/he writes about.
  4. Explain your idea or message in a sentence or two.
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What is media contacts?

A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.

What is a tactic in PR?

Tactics are the activities that you or the team will implement to carry out each strategy. They are the day-to-day steps that will move the company forward towards reaching its overall objectives.

How do I get PR packages?

What You’ll Need

  1. Make a list of the companies you’re interested in.
  2. Find their addresses (email or postal) on the company website.
  3. Write out your email/letter (we’ll discuss this in detail below).
  4. Send it and wait for the mail to come!
  5. Special tips for receiving PR packages are included below.

What does a PR list mean?

A PR list is the ultimate contact list for a brand. It is made up of the best media contacts, press members, and yes, even influencers that can help you get the word out to the right people. It’s not enough to just have a large list either.

How do I get PR contacts?

5 Easy Ways to Find Brand PR Contacts

  1. Get the contact from a press release. This is probably the number one way I’ve had success of finding a brand PR contact and the right one at that.
  2. Utilize Linked In. I think that Linked In is one of the most undervalued resources in the blogging world.
  3. Ask a friend.
  4. The brand website.
  5. Social media.

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